We established Naturally Canada after discovering how harmful ‘fast fashion’ is to our environment. With the desire to provide low-impact products and shift the fashion industry towards becoming more earth friendly, we began researching and later sourcing apparel from Canadian sustainable designers and manufacturers. Focusing specifically on pieces made from natural fibers in fair-trade conditions, we immediately realized the need to encourage slow fashion; a wardrobe full of great quality, comfortable, yet stylish pieces that will last a lifetime rather than a closet of synthetic materials that will end up in landfills after a short life span. This includes creations from small businesses and local artisans who we also look to promote and support. Today we provide low-impact clothing for women and men, as well as a variety of clean beauty and aromatherapy products that are all Canadian made. Kim’s Emporium, a styling service now offered through Naturally Canada, is also available to customers who require assistance with curating new outfits or entire wardrobes. With years of experience and strong connections within the slow fashion industry, Kimberley and the team are able to source high quality products from eco-brands, vintage, as well as incorporate pieces that a customer already owns. Since starting our journey, we have also been exploring new ways for our current platform and marketplace to have greater meaning and to not be entirely about ecommerce. In this regard, we are proud to launch and share our initiative, 'the movement ~ regeneration'. It is our hope to provide useful and positive change information on the sustainability industry as a whole and aims at healing the planet and it’s people, one article at a time. This portal to expert insight dives into topics such as low-impact fashion, eco home and lifestyle, environmental findings and solutions, clean beauty and aromatherapy, as well as perspective pieces.