# Lusha: Data you can build on\. > Build workflows with accurate B2B contact \& company data with live signals for lead generation, enrichment, outreach, and automation\. Generated by Yoast SEO v27.9, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Homepage Lusha](https://www.lusha.com/) - [Homepage](https://www.lusha.com/hp/) - [Homepage](https://www.lusha.com/homepage/) - [Campus](https://www.lusha.com/campus/) - [Lusha Data Framework](https://www.lusha.com/campus/lusha-data-framework/) ## Posts - [Executive Mobility Report: Q1\-Q2 2026](https://www.lusha.com/blog/executive-mobility-report-c-suite/): Lusha's Q2 2026 executive mobility report tracks 869 CIO moves, 792 CMO moves, 601 CRO moves, and 287 CISO moves globally between January and June 2026\. The CIO moves most\. The CRO creates the most urgent vendor buying window\. The CISO shows the fastest\-accelerating mobility trend\. Built from live Lusha data pulled June 1, 2026\. - [The B2B Buying Signal Report: Q1\-Q2 2026](https://www.lusha.com/blog/b2b-buying-signal-report/): Four signal categories\. 24 signal types\. 13,600 B2B contacts changing jobs every working day\. This report maps what each signal category detects, the optimal outreach window for each signal type, and why accounts showing stacked signals are the highest\-conversion opportunity in outbound\. - [The CRO Mobility Report: Q1\-Q2 2026](https://www.lusha.com/blog/cro-mobility-report/) - [The IT Contact Mobility Report: Q2 2026](https://www.lusha.com/blog/it-contact-mobility-report/): 60,384 IT contacts changed companies in the first half of 2026\. When a Sales contact leaves, a record goes stale\. When an IT contact leaves, a vendor evaluation restarts\. This report maps which IT roles are moving fastest, why the evaluation restart problem is unique to IT, and what technology vendors need to do before the window closes\. - [The Sales Contact Mobility Report: Q1\-Q2 2026](https://www.lusha.com/blog/sales-contact-mobility-report/): 121,238 sales contacts changed companies in the first half of 2026 — the highest of any function\. This report maps which seniority levels carry the most commercial risk, what three problems every departure creates simultaneously, and why the 30\-day opportunity window at the new company closes before most teams even know it opened\. ## Glossary - [What Is Revenue Operations \(RevOps\)?](https://www.lusha.com/glossary/revenue-operations/): RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle\. - [What Is Budget vs Actuals?](https://www.lusha.com/glossary/what-is-budget-vs-actuals/): Budget vs actuals compares planned financial results to real results, showing variances for revenue and expenses to guide forecasting and decisions\. - [What Is Booking Velocity?](https://www.lusha.com/glossary/what-is-booking-velocity/): Booking velocity measures how quickly bookings are generated over time, often shown as bookings per week or month to track momentum and forecasting\. - [What Is an Account Coverage Model?](https://www.lusha.com/glossary/what-is-an-account-coverage-model/): An account coverage model defines how accounts are assigned and supported across roles and stages, including ownership, routing, and engagement rules\. - [What Is an ARR Bridge?](https://www.lusha.com/glossary/what-is-an-arr-bridge/): An ARR bridge explains period\-over\-period ARR change by breaking it into movements like new ARR, expansion, contraction, and churn\. ## Plays - [Score a lead, map the buying group, draft outreach to every stakeholder](https://www.lusha.com/campus/plays/chain-icp-buying-group-outreach/): A score without action is wasted signal\. This play runs the ICP Score and Route Skill on a new lead, sends every High\-fit account into the Buying Group Skill, then drafts a personalized first message for each verified stakeholder the chain finds — Champion, Economic Buyer, and Technical Evaluator alike\. - [Rank your territory by signal, then auto\-brief the top 3](https://www.lusha.com/campus/plays/chain-territory-digest-account-intelligence/): Rank your full territory by signal strength, then auto\-generate a complete Account Intelligence brief on the top 3 accounts\. One chain — Territory Signal Digest Skill into Account Intelligence Skill — no manual handoff between the ranking and the research\. - [Flag at\-risk deals and auto\-draft the re\-engagement sequence](https://www.lusha.com/campus/plays/chain-pipeline-review-sequence-writer/): A flagged deal is only useful if something happens next\. This play runs the Pipeline Review Skill to surface every at\-risk deal, then feeds each one directly into the Sequence Writer Skill — so the rep gets a risk flag and a ready\-to\-send re\-engagement sequence in the same pass\. - [Lusha Dataset: 514\+ biotechnology companies in Cambridge, Massachusetts](https://www.lusha.com/campus/plays/biotech-companies-cambridge-massachusetts/): 514\+ biotechnology companies headquartered in Cambridge, Massachusetts — from global pharmaceutical companies to early\-stage research labs, packed into roughly two square miles around Kendall Square\. - [Lusha Dataset: 2,350\+ financial services companies headquartered in NYC](https://www.lusha.com/campus/plays/lusha-dataset-2350-financial-services-companies-headquartered-in-nyc/): 2,350\+ financial services companies headquartered in New York City — from the largest global banks to boutique investment funds\. The single largest concentration of financial services firms in any market worldwide\. ## Privacy - [Trustworthy AI](https://www.lusha.com/privacy-articles/trustworthy-ai/) - [Australian Privacy Laws](https://www.lusha.com/privacy-articles/privacy-compliance-australian-privacy-laws/) - [B2B Exemptions in DNC Lists](https://www.lusha.com/privacy-articles/b2b-exemptions-in-dnc-lists/) - [Lusha and Autoriteit Persoonsgegevens Guidelines](https://www.lusha.com/privacy-articles/autoriteit-persoonsgegevens-guidelines/) - [CJEU: a commercial interest can be a legitimate interest](https://www.lusha.com/privacy-articles/cjeu-a-commercial-interest-can-be-a-legitimate-interest/) ## Success Stories - [The Value Engineers Case Study: 10 Years, 90\-95% Accuracy](https://www.lusha.com/customers/the-value-engineers/): Adrian's used Lusha since 2015\. Never switched\. Why? 90\-95% accuracy across Europe, Asia, US\. In brand strategy consulting, 70\-80% of business comes from relationships\. Wrong contact details burn bridges\. Tracks former clients who move companies\. The data just works\. - [Overdrive Digital Case Study: 12 Sold\-Out Events Every 2 Weeks](https://www.lusha.com/customers/overdrive-digital/): After 8\.5 years: "Some months amazing, some months nothing\." January 2024: repositioned to B2B, launched events\. Tested Lusha vs Cognism\. Lusha won\. 12 sold\-out London events since\. One every two weeks now\. Predictable growth finally exists\. - [Empiric Case Study: 90% Contact Accuracy Drives £1\.4M Revenue Growth](https://www.lusha.com/customers/empiric/): A London recruitment agency needed verified contacts at scale\. Using Lusha's 90% accurate data, they exported 38K records to Salesforce and drove £1\.4M in revenue growth\. See how data accuracy turns into recruitment wins when every contact matters\. - [NEXTGEN Case Study: 10x Contact Growth for U\.S\. Market Entry](https://www.lusha.com/customers/nextgen/): Expanding into a new market requires confidence you can deliver\. NEXTGEN tested 8 providers and chose Lusha for U\.S\. market entry—delivering 10x more contacts in six months with 90% phone accuracy\. Lead identification went from 2\-3 weeks to 2 days\. - [Revium Case Study: 95% Deliverability After Testing 6 Providers](https://www.lusha.com/customers/revium/): When you're selling sales tools, your own prospecting needs to work perfectly\. After testing 6 data providers head\-to\-head, Revium chose Lusha for 95% email deliverability, 72% phone contact rates, and $85K in annual savings\. Rigorous testing reveals what actually works\. ## Webinar - [AI Hype vs\. Revenue Impact: The 2026 GTM Playbook](https://www.lusha.com/campus/webinar/ai-hype-vs-revenue-impact-the-2026-gtm-playbook/) - [EvoLusha 2026 \- How data drives growth in the agentic age](https://www.lusha.com/campus/webinar/evolusha-2026-how-data-drives-growth-in-the-agentic-age/) - [The Safe and Compliant Way to Purchase Prospect Data](https://www.lusha.com/campus/webinar/the-safe-and-compliant-way-to-purchase-prospect-data/) - [How to Write Cold Emails That Actually Get Replies \| Lusha x 30MPC](https://www.lusha.com/campus/webinar/how-to-write-cold-emails-that-actually-get-replies-lusha-x-30mpc/) - [How to automate your entire prospecting workflow](https://www.lusha.com/campus/webinar/how-to-automate-your-entire-prospecting-workflow/) ## Categories - [RevOps](https://www.lusha.com/blog/category/revops/) - [Recruiting](https://www.lusha.com/blog/category/recruiting/) - [Marketing](https://www.lusha.com/blog/category/marketing/) - [Sales](https://www.lusha.com/blog/category/sales/) - [Reports](https://www.lusha.com/blog/category/reports/) ## Use Cases - [Data enrichment](https://www.lusha.com/campus/plays/data-enrichment/) - [Prospecting](https://www.lusha.com/campus/plays/prospecting/) - [Pipeline acceleration](https://www.lusha.com/campus/plays/pipeline-acceleration/) - [Buying signals](https://www.lusha.com/campus/plays/buying-signals/) - [Expansion](https://www.lusha.com/campus/plays/expansion/) ## Roles - [Ops](https://www.lusha.com/campus/plays/role/ops/) - [Sales](https://www.lusha.com/campus/plays/role/sales/) - [Marketing](https://www.lusha.com/campus/plays/role/marketing/) ## Privacy Topics - [Control your Lusha profile](https://www.lusha.com/privacy_topic/control-your-profile/) - [Data privacy](https://www.lusha.com/privacy_topic/data-privacy/) - [Articles](https://www.lusha.com/privacy_topic/articles/) - [Resources](https://www.lusha.com/privacy_topic/resources/) ## Customer Use Cases - [Prospecting](https://www.lusha.com/customers/prospecting/) - [Pipeline Acceleration](https://www.lusha.com/customers/pipeline-acceleration/) - [Account Targeting](https://www.lusha.com/customers/account-targeting/) - [Expansion](https://www.lusha.com/customers/expansion/) - [Lead Capture](https://www.lusha.com/customers/lead-capture/) ## Optional - [Sitemap index](https://www.lusha.com/sitemap_index.xml)