The Goal
Zesty’s BDR team required a sales intelligence solution to deliver accurate B2B data on its ideal customers in Europe and the US. A reliable solution to scale their prospecting, fuel their lead generation activities, and hit their BDR targets faster.
The Challenge
Zesty’s BDR team tried out several solutions on the market, including RocketReach and ZoomInfo. Yet they struggled to get the business numbers, direct dials, and emails on their ideal customers. The BDR team’s outreach efforts were strained.
“We tried out RocketReach and several other tools but they were far from what we expected.”
The Solution
After reeling in disappointment, Zesty turned to ZoomInfo and Lusha. They use both solutions in parallel but Lusha is their BDR’s go-to for prospecting as it offers better coverage and meets their exact needs.
“In parallel to Lusha, we also use ZoomInfo. But we just find Lusha is better for the areas we focus on, which are primarily in Europe. For Europe, Lusha has far better contact data than ZoomInfo.”
Another huge advantage over ZoomInfo is that Lusha provides Zesty with flexible admin permissions, team management, and additional seats.
“Lusha gave us an admin user, unlike ZoomInfo. This is a huge benefit for our team as it helps us to play with settings, explore, and learn the software better. As admins, we’re not the end-users and we don’t have to pay for the end license. The fact that we have an external admin seat really enables us to help the team without us asking for their credentials or interfering with their prospecting activities.”
The Results
80-90% accuracy rates
When comparing Lusha with other tools, they conducted a random population information search where they searched for the exact same people across all platforms and they concluded that Lusha provided the winning results.
“Lusha has far better results. The accuracy rates are high in general, somewhere between 80-90%.”
KPIs reached
One of Zesty’s main KPIs requires their BDR team to enroll enough of the right prospects in HubSpot. They’re usually on LinkedIn to get contact and company info on their prospects, then they bulk save them to HubSpot and enrich their CRM. Without Lusha they can’t call or email prospects and reach their KPIs.
“The results with Lusha are immediate. You search for the prospect, you get the information you need, enroll the prospect in the right sequence or whatever outreach tool you’re using, you reach out, and you’re done.”
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