The Challenge
JD Misra is a Sales Manager at RST Solutions, a consultancy firm for enterprises who need ERP and Business Process Automation. JD is not only responsible for generating a qualified pipeline for his organization, but making larger recommendations for new markets to expand into. With so much ground to cover, JD needed a way to find thousands of potential companies and C-level executives in emerging industries to pitch.
The Solution
Using Lusha Prospecting, JD is able to quickly and accurately build lists of thousands of prospects with the right sales qualification criteria and in new target markets. JD especially appreciates the accuracy levels of Lusha’s prospect contact data, with up to 80% accuracy for C-level executives, and their direct dial and email information.
Meet JD, Sales Manager at RST Solutions
JD Misra is a Sales Manager at RST Solutions, an ERP consultancy and implementation firm for enterprise organizations in North America, LATAM, APAC and India. With deep seeded specialization in pharmaceuticals, manufacturing, mining and more, one of JD’s main goals is finding ideal target markets to broaden RST’s expansion. In addition to deep research to find new target markets, JD is responsible for meeting quota of booked meetings per month and demos booked per quarter with C-suite executives, primarily CEOs and CTOs. JD wears many hats, and part in parcel, he’s able to do so with Lusha.
“Identifying our target market, especially new industries to launch into, is one of the goals I accomplish with Lusha.”
JD Identifies New Markets for Expansion with Lusha
JD is responsible for creating lists of thousands of potential customers, with similar qualification criteria to existing customers. The ideal candidates are enterprise organizations, with 4000+ employees and over $400 million in revenue in North America, LATAM, APAC and India. The only difference is JD needs to make a business case for launching into new markets, and create a POC. He needs a way to find target customers en masse according to his qualification criteria and search for new industries. Because he’s still mapping out the sales landscape and testing his hypothesis on new markets, he needs enough search filters and a way to generate thousands of target prospects at once. The answer for JD is Lusha Prospecting.
JD Is a Satisfied, Returning Lusha Customer
As a veteran of the sales space for years, JD came to RST already familiar with Lusha. In a previous company, JD had vetted Lusha against a number of competitors – some with $15K a year price tags, and others with low, monthly price tags. Ultimately, Lusha proved to be ROI positive, and provide the best data accuracy for price.
“All I asked for in the beginning was a one month subscription, so I could show my RST the value and business results that Lusha brings.”
Lusha Successfully Proved ROI in One Month
With this history of success, JD turned to Lusha again after joining RST. After convincing his manager to opt for one of the more affordable monthly packages, they launched a proof of concept with Lusha. Lusha proved its value once again at RST in only one month, allowing JD to quickly produce prospect lists of thousands of prospects, with the search criteria he needed, like industry, country, employee count and revenue. Additionally, JD found the quality for individual contact data from Lusha-found contacts to be up to 80% accurate – no small feat for C-level executives like CEOs and CTOs.
“Of all the contact data I find in Lusha, there’s up to 80% accuracy. Which is great for C-suite executives.”
Day-to-day, JD uses Lusha to effectively hone in on new potential markets and reach out to qualified C-suite. He builds lists of thousands of prospects that look like his ICP, in new industries. Then, JD conducts outreach through phone and email, with a prospect DB of over 20,000 prospects in his current pipeline. While JD is in the middle of the project, he’s incredibly satisfied with the accuracy level of the contacts he finds through Lusha.
JD Meets Both Long and Short-term Business Goals
In addition to the long-term goals of honing in on new sales territories, JD also produces stunning short-term goals using Lusha, booking 20 meetings per month and 12 demos a quarter.
JD has remained a fan of Lusha for years, and keeps coming back for more. Additionally, he’s recommended it to friends, colleagues and managers, the highest honor possible. Another happy customer, thanks to Lusha!
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