The Challenge
Ever since COVID-19, Antoine found it increasingly difficult to reach prospects, for both inbound and outbound lead generation and qualification.
The Solution
Thanks to Lusha, Antoine is able to stuff his pipeline with quality leads, and have a direct line to his ideal prospects.
“I use Lusha because of the data quality and the ease of use. It’s just so easy for me to use.”
Antoine Is Responsible for Generating Pipeline and Revenue
Meet Antoine Garcia, a digital account manager at Ippon Technologies, France. For his position, Antoine is responsible for creating revenue, and bringing in leads through both outbound prospecting, and qualifying and pushing leads through the funnel for the company’s inbound lead generation efforts.
But, ever since the start of COVID-19, Antoine had a problem. He needed to reach prospects who were no longer working from the office, rendering office numbers useless.
So, what’s a hungry account manager with quotas to do?
Antoine Needed a Direct Line to Prospects
Antoine realized he needed a direct line of communication to his prospect, and that solution was Lusha. After receiving a recommendation from a colleague, Antoine decided to jump right in, and starting using Lusha – which he was able to do only seconds after signing up.
“Now, thanks to Lusha, I can directly reach prospects, thanks to the accurate contact details I receive.”
For Antoine, It’s Numbers That Make the Difference
Antoine finds the most value from accurate, direct dials for his ideal target customers – chiefly Chief Technical Officers (CTOs) of gaming companies and startups. Because Ippon Technologies provides technical consulting and development, CTOs are his decision makers, or those tasked with creating the technical requirements for theirt company, and seeing them through to completion.
He has been extremely satisfied with Lusha, both in terms of data accuracy and user experience.
“Lusha’s user experience is second-to-none. I’ve used a few competitors in the past that were so cumbersome to work with. With Lusha, it’s so easy to understand. I mean, your prospect’s contact details are just a click away.”
Accuracy Levels Are Second-to-None
Additionally, Antoine is more than pleased with Lusha’s data accuracy, citing accuracy levels of between 70-80% for the contact data (direct dials and emails) for CTOs. What really seals the deal for Antoine is the accurate direct dial information.
“I’m not really an email kind of guy. I’m really the kind of person to just pick up the phone and call my prospect. And, those accurate phone numbers is really where Lusha shines.”
Antoine’s Pipeline Is Stuffed With Hot Leads
When it comes to KPIs, Antoine is judged on revenue created with Lusha. As a Lusha user for just 4 months, and with sales cycles spanning 6-12 months, lead generation is coming along nicely. Antoine’s pipeline is stuffed with quality leads, including the CTO of one of the largest media companies in France.
“The leads generated with Lusha are absolutely solid, and can definitely bring in a lot of work.”
Another happy customer – thanks to Lusha.