ub-cool is the fastest growing online adventure booking platform in MENA offering 70 destinations via partnerships with 650+ companies. More than a travel company, ub-cool is a meeting and a market place for the adventure travel community. A place to discuss, enjoy and review adventures. Our Mission is to inspire people to go on extraordinary journeys and discover who they really are. Our Vision – to become #1 meeting place and market place for the adventure community, a place to discuss, review, buy and sell adventures.