Why customers choose
Lusha over Cognism
Lusha provides direct, accurate contact data that guarantees quicker, higher ROI.
Why to choose Lusha over our competitors
We’re all about the data
We provide high-quality, fresh, and direct contact data so you can confidently connect with prospects.
We’re compliance-First
Lusha is GDPR compliant. We have ISO 27701 accreditation, while some of our competitors do not.
You get rapid ROI
With high quality data in an easy- to-implement, easy-to-use tool at a reasonable price, you can reach a high ROI in record time.
Data
International coverage
Quality
Freshness
Sales Signals
Privacy & compliance
Global & Comprehensive We offer tens of millions of contacts with verified contact details in the US, Europe, and APAC.
Direct & Verified Lusha prioritizes getting you in touch with your contacts directly.
Good Data is refreshed weekly. It's kept fresh thanks to sophisticated sourcing and crowdsourcing.
Actionable Warm up your outbound by layering excellent data and buyer intent WITH proactive job change alerts for maximum actionability.
Excellent GDPR compliant and ISO 27701 accredited, CCPA compliant. We don't cut corners with trust.
European Coverage Strong coverage in Europe, though sometimes direct contact information is lacking. APAC contact data seems to not be as robust.
Includes HQ & other unverified numbers Not all of Cognism s profiles contain direct phone numbers; often, they settle for HQ numbers (or none at all). Their database includes unverified and incomplete data, and on-demand verification is an expensive add on.
Average Cognism claims daily database updates, but faces freshness issues: users complain that data is still not up-to-date.
Sufficient Data and buyer intent are actionable, but job change information is not as dynamic.
Good on the surface Self-declared GDPR Compliant. Not ISO 27701 certified by an accredited body..
Offering
Prospecting platform
Prospecting extension
Cost
Friendly & approachable Users love our friendly, intuitive UI.
Works anywhere The Lusha Chrome extension is easy to use and allows users to prospect anywhere - LinkedIn, company websites, and even your CRM, email, & calendar.
Reasonable & scalable Lusha is Enterprise- and SMB-friendly with a wide range of customizable plans. You don t pay for what you don t need.
Slow & clunky Subject to glitches and slow load/run times. Some users have commented about the clunky UI.
Basic & buggy Cognism's extension covers the basics, but it can be buggy and not user-friendly.
High & higher Starting price is high compared to similar products and cost gets even higher if you re looking for better data & insights.
Experience
Try before you commit
Getting started
Extensive There are many ways to try Lusha out to see if we re a good fit: a free version, monthly self-service plans, and a custom trial option.
Easy-breezy We onboard teams of 20+ in less than 10 minutes.
Commitment required There is no self-service or small-scale option just a sales-led trial. Customers must commit to an expensive, long-term contract.
Okay Setup takes some time and would benefit from more detailed instructions.
Data
International coverage
Global & Comprehensive We offer tens of millions of contacts with verified contact details in the US, Europe, and APAC.
European Coverage Strong coverage in Europe, though sometimes direct contact information is lacking. APAC contact data seems to not be as robust. Quality
Direct & Verified Lusha prioritizes getting you in touch with your contacts directly.
Includes HQ & other unverified numbers Not all of Cognism s profiles contain direct phone numbers; often, they settle for HQ numbers (or none at all). Their database includes unverified and incomplete data, and on-demand verification is an expensive add on. Freshness
Good Data is refreshed weekly. It's kept fresh thanks to sophisticated sourcing and crowdsourcing.
Average Cognism claims daily database updates, but faces freshness issues: users complain that data is still not up-to-date. Sales Signals
Actionable Warm up your outbound by layering excellent data and buyer intent WITH proactive job change alerts for maximum actionability.
Sufficient Data and buyer intent are actionable, but job change information is not as dynamic. Privacy & compliance
Excellent GDPR compliant and ISO 27701 accredited, CCPA compliant. We don't cut corners with trust.
Good on the surface Self-declared GDPR Compliant. Not ISO 27701 certified by an accredited body.. Offering
Prospecting platform
Friendly & approachable Users love our friendly, intuitive UI.
Slow & clunky Subject to glitches and slow load/run times. Some users have commented about the clunky UI. Prospecting extension
Works anywhere The Lusha Chrome extension is easy to use and allows users to prospect anywhere - LinkedIn, company websites, and even your CRM, email, & calendar.
Basic & buggy Cognism's extension covers the basics, but it can be buggy and not user-friendly. Cost
Reasonable & scalable Lusha is Enterprise- and SMB-friendly with a wide range of customizable plans. You don t pay for what you don t need.
High & higher Starting price is high compared to similar products and cost gets even higher if you re looking for better data & insights. Experience
Try before you commit
Extensive There are many ways to try Lusha out to see if we re a good fit: a free version, monthly self-service plans, and a custom trial option.
Commitment required There is no self-service or small-scale option just a sales-led trial. Customers must commit to an expensive, long-term contract. Getting started
Easy-breezy We onboard teams of 20+ in less than 10 minutes.
Okay Setup takes some time and would benefit from more detailed instructions. Here’s what our customers say
“Lusha’s user experience is second-to-none. I’ve used a few competitors in the past that were so cumbersome.”
Antoine Garcia
Ippon Technologies
80%
Data accuracy
“On one project alone… I generated 800% ROI. I’m extremely satisfied.”
Guido Mangani
Field Control Analytics
800%
ROI increase
“Most of the meetings I get now, I get thanks to Lusha. It’s highly accurate, so I don’t need anything else.”
Catherine Gomis
Anaplan
70%
Demo booked
Get Started with Lusha
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- 280,000 companies love us
- GDPR compliant & CCPA compliant
- Monthly & yearly contracts
- Cancel anytime
We'll help you understand if Lusha can solve your business needs.
