PineMedia.ca is owned by Sylvain Langlois who is senior manager and diligent observer of new technologies in the field of Radio, Internet and Mobility. Sylvain Langlois has worked in the media for nearly 30 years. He is recognized for his internet and mobile communications achievements for Astral Media Group in Canada, and for the success of Radio RockDétente in programming and marketing in the province of Québec. PineMedia.ca has been created in 2009 to help businesses understand realities of new distribution platforms, and integrate them into their daily operations. PineMedia is challenging traditional business plans to meet changing consumption habits.