Kupid’s Play is a multi-faceted record label that also handles publishing, management and manufacturing. As "the sound of the I Am Revolution", our mission is to give voice internationally to the rise of conscious artists globally. We successfully build, market, promote and distribute talented, inspiring and commercially viable artists that are dedicated to supporting the evolution of consciousness. Parvati founded the label in 2007 when she saw a need to support the rise in conscious music created globally.