Chinese multinational company Hisense is one of the world’s leading consumer electronics and home appliances manufacturers. The company has experienced a swift development over the last 50 years. A small radio factory in Chinese city Qingdao has transformed into a global corporation with its presence in 160 countries and regions around the globe. It employs over 80.000 people worldwide. Hisense Group covers different industry divisions and product groups, from consumer electronics, home appliances, IT smart systems, to real estate business. Hisense company focuses on the latest technology trends to develop innovative and customer friendly solutions that can notably increase life quality. They base their activities on a strong distribution network across the world, notably in Europe. Hisense Europe has 27 business units, three strong production centres, and four R&D centres all over Europe. The company unites different brands, specialized for different customer segments. Among them four are globally renowned: Hisense, Gorenje, Asko, and Toshiba. Each brand addresses a different type of consumers and proposes innovative solutions for comfort living in a modern home. Hisense Europe sales revenue has seen a stable growth over the past few years, and the Group tends to become one of the leading European home appliances and consumer electronics manufacturer. Their vision is to become a reliable, century-old company that delivers smart solutions, aiming to improve the quality of life and well-being of their consumers.