We are passionate about changing the future of recycling in the frontier markets. The future of recycling will be changed by alleviating the marginalization, suffering, and large-scale disadvantage of informal waste pickers and their communities. We have designed a human-centered business model that illustrates shared value at its best; Go Eco incentivizes marginalized waste pickers and base of the pyramid stakeholders by offering premium prices and added benefits, to provide a continuous supply of valuable recyclables which in turn creates pathways out of poverty for them, while simultaneously creating a positive environmental impact. Go Eco then processes the recyclable material into valuable raw material and feeds it back into plastic manufacturers’ supply chain to enable them to achieve their circular economy goals, and benefit from raw material cost savings.