Buy Buddy is an online marketplace for non-brick and mortar retail businesses. Many businesses are unable to establish the capital required to establish retail stores in well-known malls and shopping districts, and yet they provide high-quality products and services. Furthermore, businesses struggle to reach a far and wide enough target market that would aid in their business growing substantially. Buy Buddy is a breath of fresh air away from the brick and mortar shopping industry, where businesses will be able to benefit wholly from not only having face-to-face customers, but by finding customers far and wide, who are able to grow their businesses with the aim of competing with small and medium established retail outlets in the retail industry for the foreseeable future, at the fraction of the cost.