Cross I U Brand is a 125 year old brand modernized to meet today's business needs. Helping start-ups and established businesses define their strategic corporate direction, plan their messaging and execute the marketing tactics. +IU is pronounced "Cross - I - U" This was my great grandfather's livestock brand on the plains of Texas and Oklahoma in the late 1800's. Branding took guts and grit back then and it still does today. Let us help your business make a name for itself.