When Mahmoud Anabtawi embarked on founding UGC in 1989, he was driven by a vision of servicing the construction sector in Jordan with quality construction chemicals and coatings. Today, the company is ranked in the top position in the Jordanian market as a manufacturer, trader and contractor of paints and construction chemicals. For many years before UGC’s establishment, competition only offered simple paint systems, so Mr. Anabtawi started by importing advanced construction chemicals and was instrumental in introducing water-based acrylic waterproofing coatings as well as paints that offered high added-value and cost effective solutions. Consequently, clients from all over Jordan started seeking Mr. Anabtawi’s guidance for their material selection concerns. This differentiation resulted in a booming business whereupon it was decided that in addition to trading, in house production was a viable proposition. Hence, with UGC founded, business developed exponentially and UGC started segmenting the market to better service our customers.