ETAG's role is to bring together the wide range of businesses which make up Edinburgh's tourism sector, including tranport and accommodation providers, attractions, venues, theatres, shops, bars, restaurants, conference, events and festivals. ETAG also plays a unique role in bringing the industry together with the public sector agencies who support key components of the tourism product, such as marketing and infrastructure development. The success of Edinburgh as a visitor destination is delivered and influenced by this hugely diverse range of operators, services and activities all working effectively together.