Football Form Labs provide the most effective football betting software on the market with the ability to analyse games both pre-match and in-play across 50 different leagues. You can also generate your own models and see the statistical impact players have when they are missing. Form Labs software is the betting tool that gives you all the insight you need to make more winning bets. Form Lab Black offers you everything you need to make your pre-match predictions and consistently beat the bookmakers. In addition to the software, we produce editorial content for different bookmakers and tipping pages for all kinds of sporting occasions ranging from weekly Premier League football to the Golf Majors to significant events such at the Rugby World Cup. Our football analysis includes details of significant players who may be missing the weekend action, analysis of a specific team to identify who really are the key players and trends within a teams performance against a certain type of opposition. We push much of our content and stats through our twitter page https://twitter.com/FootballFormLab We also analyse customer betting behaviour to create profiles of players and thus offer more personalised content which has additional value to CRM and Marketing departments.