Vitality in the agricultural sector is dependent on a state of being dynamic, strong, active, energetic and enthusiastic. This is the power of giving continuance of life, which is present in all things. The Agri Vitality Programme ™ consists of the following components: Agri Mentor ™ Agri Extension ™ Agri Training ™ Agri Life ™ This programme entails the mentoring and coaching of young working professionals currently being trained or who have completed tertiary education. This is of vital importance to the agricultural industry. Students in the workplace require additional skill sets and often need an independent technical support structure for further development. This technical support structure (Extension service) also supports the employer’s agribusiness development goals. Customized training courses through Enterprises University of Pretoria, provide young professionals with continual education which supports a lifelong learning approach. By establishing and maintaining the passion of agriculture the power of giving continuance of life is key to an Agri Life.