Business Essentials is a network of like-minded individuals that seek to do business in an ever-changing economic landscape. Business Essentials (BE) is an online communication and information portal that provides valuable business-to-business information on the latest trends and developments. Find all your essential business resources in one easily accessible central location. The BE business community is comprised of knowledgeable industry leaders and like-minded individuals. The community provides information that assists with interpretation and insight in all the topical sectors pertinent to operating within the landscape of the South African market. BE was born out of the understanding that the success of any organisation is now reliant on its ability to form lasting relationships with its clients. This is done through new innovative ways that break through the clutter and connect on a more personal level. BE is an integrated communications plan transcending to a single marketing avenue by incorporating both a specialised online business community as well as printed publications. We all know that today, social sites are taking over traditional communication channels and the need to penetrate these communities has become increasingly more important. They have grown in relevance and their ability to make or break your business has become more apparent. The objective was to break through the clutter and offer our clients something of tangible value in the form of opportunities to engage one-on-one with industry leaders and position their company by placing all relevant and related information in one central, easily accessible location.