Texas Media & Analytics is about both critical thinking and creating real-time, intense classroom experiences with real brand situations and data. We employ market simulations and require valuable industry certifications. We wholly support students as they pursue industry level exposure, internships, fellowships, and other opportunities. We regularly compete and win national and international competitions. We take on important primary research challenges, and individually mentor each student along their path. Finally, we do all of this with a relentless commitment to excellence, diversity, and inclusion. From innovative idea generators to investigative improvers, Texas Media & Analytics students are cross-trained to bring innovation and accountability into every situation with which they are challenged. Our students are both thinkers and doers who are fluid in where they want to go and how they want to get there.