World of Natural Comforts Inc. is the parent company of Earthsake - the first organic mattress retail store. In 1990, Earthsake became the first retailer to ever provide organic mattresses & bedding with no chemical flame retardants - and we did so using local organic ingredients. We exist to provide a local healthy alternative to traditional mattresses, bedding and other products. An alternative that is not only healthy for you but healthy for the earth. We pioneered the industry and remain a small family business helping small American manufacturing and farming through an all natural & local approach: organic, pure, & local - for healthy & luxurious sleep. From the supply chain on up, our core products are made in the USA with raw materials from local organic farms - and we are in the process of converting many of our other product offerings into this requirement as well. Earthsake will soon introduce its own luxury line of sheets, towels, robes, and much more. All of which will be required to be organic, pure, & local - for a healthy & luxurious lifestyle. Our Mission is to be the knowledgeable source for a unique selection of healthy mattresses, bedding & eco-products created for you & your home, while also providing superior service & lasting value. We are committed to inspiring our customers with eco-healthy products that contribute to personal comfort, relaxation & revitalization. We empower our customers to create a world of natural comforts.