Cambay is a generative AI based video storytelling app. We are primarily targeting the long form content producers (authors, storytellers, script writers etc.) The fundamental problem we are solving is that the content IP business is an extreme case of power law where a handful of franchises create the vast majority of revenues. But, the current studio model of creating high quality video content is broken since it requires many millions of dollars to be invested before discovering the commercial potential of a franchise . We are disrupting this through an end-to-end solution which covers: a) Creation and consumption - which is Gen.AI tech led b) Viral distribution - through secondary creators c) Monetization - through periodic cashflow based release of NFTs (which appreciate over time similar to how the value of a startup grows in every successive stage of fund raising).