Practica Group is a globally active partnership of anthropologists and marketers whose research spans consumer and B2B projects, delivering value through strategic insights: We specialize in technology markets, business-to-business/executive interviewing, cultural analysis & ethnography, semiotic analysis, branding & communications, international research & corporate culture. Contact our Partners: Ed Bovich, Ph.D.: ebovich@practicagroup.com Rita Denny, Ph.D.: rdenny@practicagroup.com Mike Donovan, Ph.D., mdonovan@practicagroup.com Charley Scull, Ph.D., cscull@practicagroup.com John Wendel, Ph.D., jwendel@practicagroup.com