Graphyte, an Optimove company, is the AI-led marketing personalisation platform built specifically for the betting and gaming industry. Graphyte helps betting and gaming operators put the right games and bets in front of the right customers at the right time, tailoring the digital experience at any touchpoint (web, mobile, social media, digital terminals in shops) for every customer when they interact with a brand. Founded in 2018 by technical and analytics experts from within the betting and gaming industry, Graphyte is powering the on-site experience received by millions of gaming customers every day. Teams across marketing, customer experience, product, operations and engineering use Graphyte daily to deploy personalised experiences, dynamic lobbies and hyper-target marketing campaigns through CRM and third-party advertising channels. Headquartered in London, UK.