Lightwell is a creative production tool to build native mobile apps with an intuitive visual interface. The tool is Mac desktop app with a companion Previewer App for iOS. The company was founded on the mission of ushering in a new era of interactive experiences built for native mobile platforms. Hullabalu's original story apps have been built on Lightwell. "The Adventures of Pan" series has over 1.5M global installs, is a #1 iTunes Books bestseller in over 48 countries, has been chosen as an Apple Editor's Choice app, and has over 600 5-star ratings in the App Store. Hullabalu's investors include SV Angel, Initialized Capital, Vayner RSE, Technicolor, Rothenberg Ventures, Techstars, Joanne Wilson, and Nas.