GymCraft is a software and game-development company, innovatively combining the mediums of gaming and fitness to build the sports virtual experience of the future. It interactively connects people all over the world and pushes the boundaries of virtual reality standards, providing users with a real-time interactive fitness experience, while performing their favourite sporting activities. The first product to the market will be FreeDriverVR (freedrivervr.com), a single and multi- user experience, designed for exercise bikes. GymCraft is introducing gamification to fitness equipment with ergometer treadmills, steppers, cross-trainers and rowing machines.