Figurs.ca is an analytics consultancy focusing is on the measurement of activities using data mining and statistics. Clients served include: News Revenue Hub, MOECC, Esso, AT&T, Workopolis, Shopper's Drug Mart, Intuit, The Wall Street Journal, WestJet, Canadian Media Fund, and Indigo Books & Music among others. Statistical Methods: Principal Component Analysis (PCA), Factor Analysis, Correlations, K-Means, Linear & Logistic Regression, ARIMA, and Text Mining (Sentiment Analysis). Tools: SQL, SAS (EG, EM, JMP), R, Tableau amongst others.