Prime activities: ○ MobileSYSTEM --- intelligent data management, --- smart management of marketing data, --- loyalty programs, --- reservation systems, ... ○ digital signage, ○ marketing analyses and research into effectiveness of marketing expenditure, ○ mystery shopping, ○ assessment of sales teams, ○ auditing and monitoring of market, prices, locations, shares, specialised merchandising, sales promotion of the below types: tasting, sampling, roadshows, demonstrations on the spot of sale, consumer competitions, coupons etc.