How travelers experience the world is changing. Personalization has become the main success factor in enhancing experiences across various industries. However, in the travel space, tourists are still turning to guidebooks or online sources that are generic and lack credibility, which lead to "tourist traps". Travelers today want to immerse themselves into a city, and be part of a truly unique experience. They want to live like locals and seamlessly experience the city’s culture, food, habits, languages, styles, climate, history and treasures. This is why NuGuest exists.