Since 2001 Allure has been an industry leader in the Grand Valley for all of your haircare, skincare and bridal needs. We are team focused on our values, family, guest satisfaction and life-long learning. In 2018, a long time employee of Allure, Bobbi, pursued her dream of business ownership and purchased the salon. It was her vision to have an innovative Salon Company that offered career paths to passionate beauty professionals centered around continued education, professionalism and a work-life balance. We have come to be a Salon Company that stands out because of our loving, sincere and authentic approach to our guests. It truly is an honor to serve those who come to see us and we take it with the highest level of gratitude. We love this beauty industry and our Salon Professionals make it their top priority to always better serve our community and beauty tribe by staying on top of trends, raising the bar of professionalism and continually striving to exceed our guests expectations and industry standards. The dream team at Allure continues to grow with like-minded, talented, business professionals that believe in our happiness project. We cannot wait to be your beauty team offering the best in hair, esthetics and lashes.