For the people who are passionate about translating scientific research and innovation into value for others, the LSMA shows you how to do the marketing - from Free Marketing Insights to on-demand Training, from Strategy development to helping you find marketers with a life sciences background. Because sometimes, the innovation is just too game-changing to be left on the shelf... Because sometimes, a career outside the lab can be just as rewarding... Because sometimes, nobody ever told you how to do the marketing... Because sometimes, you can't do it all alone. Marketing isn't binary or short term like other elements of the commercialisation process; it's infinite and it starts when you start. There is no off-the-shelf plan - you're now in the business of influencing other people and there is no blueprint for how other human beings will behave. However... There are frameworks that point you in the right direction and processes that generate momentum. Momentum that raises awareness, builds your thought leadership and helps secure funding. Momentum that helps you reach more people and make more impact. It's a privilege to serve you.