Aximus AG is running one of the leading digital video streaming platforms in German speaking Europe called watch4.com. Watch4 is pursuing a “freemium” business model, meaning users will have the option of either utilizing Watch4 free of charge, or paying a monthly fee in exchange for ad-free access to the website. Watch4 will generate revenue through user subscriptions, as well as advertising fees paid by advertisers in exchange for the ability to post ads and gain visibility with the Watch4 audience. At just € 4.44 per month, Watch4 subscriptions are substantially less expensive than other video streaming subscriptions on the market, further enhancing the platform’s attractiveness within its target demographics, particularly to those who are just beginning to explore digital streaming services and shy away from options that seem prohibitively expensive. With TV Shows, Series, Movies and Sports watch4.com is offering a unique program to its users.