Adama (formerly MASA) is a leading manufacturer and distributor of crop protection solutions in South Africa. We work together with farmers, agronomists, distributors and the wide farming communities, to find ways to simplify it. We constantly question convention to move farming forward through simple, practical and innovative solutions in crop protection and beyond. We recognize farming must and will be constantly reinvented. Through our emerging platforms in fast growing markets, we can quickly reach and impact farmers in all parts of the world. Build on heritage. Farmers cannot achieve this step change alone. That’s why we, at Adama, work hand-in-hand with farmers and farming to: Listen-Learn-Deliver