Facing more pressure than ever before, companies have to dedicate more time and resources to achieve its growth objectives in a fast-changing environment. No matter how big or small, all companies need to show growth over the medium to long term. However, achieving these growth objectives is becoming more challenging in our globalised environment. With the fourth industrial revolution in full swing, technology advancement enabling new business models and Artificial Intelligence (AI) knocking at the door, organisations are experiencing more pressure to innovate and stay relevant than ever before and Africa is no exception. A global perspective coupled with an understanding of the local operating environment is required to allocate scarce resources effectively and take advantage of growth opportunities on the continent. Organisations need to apply a well-structured growth process coupled with an understanding of key commercial, technical and trend-based intelligence relevant to its current and future offerings. This will result in a systematic approach to populating the growth strategy with enough substance and efficiency to achieve growth objectives. Given the multitude of complexities and uncertainties, organisations often require experienced partners to support its growth strategy in Africa. Frost & Sullivan Africa is an ideal service provider to guide you through this challenging journey on the continent. Frost & Sullivan has supported growth strategies for some of the largest organisations in the world for over more than 50 years and with its 14 years of on the ground experience in Africa, is a powerful combination to leverage in this exciting market.