Visit Berkeley is the official destination marketing organization for the City of Berkeley. Our mission is to cultivate and promote Berkeley as a desirable destination for meetings, conventions, tour groups and leisure travelers. We serve as an official point of contact for convention & meeting planners, providing a variety of free services from assistance with hotel and meeting site selection, off site tour recommendations, transportation links and convention services. Our Visitor Information Center (VIC) serves as a central point of information for visitors and residents alike. The VIC offers a variety of free literature on Berkeley's places of interests, What To Do, Where to Stay, Dine & Shop, as well as assistance with parking, directions, transportation, meeting & banquet facilities.