Cidestra is a Management Consulting firm focusing on Strategy and Transformation within the Financial Services sector. Cidestra is part of the Newground Alliance - an alliance of independent consulting firms. We provide deep insights into the most critical disruptive forces within Financial Services: Emerging Technologies, Regulatory Pressure and Changing Customer Behaviour. By combining these insights with industry expertise and strong skills within innovation, design and transformation, we help our clients to be in the forefront of the market development. We have advised and supported the leading financial institutions and Fintechs in the Nordics and in Europe in a wide range of initiatives, ranging from Strategy to Design and Implementation.