Rethinc. Labs is a consortium of globally prominent thought leaders and researchers examining how businesses can best mitigate challenges and leverage opportunities amid today’s rapid digital transformation. With the rate of this technological change largely outpacing academic research and rendering traditional approaches to managing change ineffective, the labs facilitate and promote a cross-sector, interdisciplinary approach to examining emerging technologies and evolving disciplines including fintech, value chain and customer science. By fostering collaboration among top scholars, business executives and government leaders, the labs aim to harness the power of emerging technologies not only to drive business value creation, but also to benefit consumers and society more broadly. Rethinc. Labs is an initiative of the Frank Hawkins Kenan Institute of Private Enterprise at UNC Kenan-Flagler Business School.