Aberdeen Labs, the venture arm of Aberdeen Advisors LLC, is a value-add technology investment firm whose mission is to bring innovation to market. By leveraging technology, advisory services, and/or capital as a form of investment, we have three models in which we partner with select high-potential startups: 01 / EQUITY Aberdeen Labs takes an equity stake in the startup in exchange for technology and operational services 02 / OPTIONS Aberdeen Labs issues options for technology and operations services to startups which can be redeemed in exchange for advisory shares 03 / CAPITAL Aberdeen Labs takes an additional equity stake in a high performing portfolio company that needs a capital infusion to scale