We help organizations put the “Wow!” into their demos and make them effective, crisp, and compelling – to engage and capture audiences within the first six minutes of a demonstration. Many demonstrations teach customers “how” to use a software product – product training – and neglect communicating “what” the software enables the customer to achieve with regards to their business goals and objectives. This results in bored audiences, uncompelling demos, key people leaving and inconclusive meetings in the short term, and lost or delayed business overall. There are two key areas of importance in software demonstrations: 1. Gaining an understanding of the customer’s business issues and objectives 2. Crisp, compelling delivery of the content We share how to ensure that you capture and communicate the information you need before you create or present your demonstrations. We help you organize the content of your demos to address your customer’s key business issues – in the first few minutes of a demo. The results are effective, focused demonstrations that satisfy VP’s and senior management, champions, users, IT and all other players – and close the business.