Laguna Beach is Southern California's premier coastal destination located midway between Los Angeles and San Diego and along the southern coast of Orange County. Visit Laguna Beach, the official Destination Marketing and Management Organization (DMMO) for the city of Laguna Beach, markets Laguna Beach as a year-round visitor, meeting and wedding destination, partnering with lodging, restaurants, galleries, retail, attractions and the arts, and to stimulate the economy and support the village lifestyle. By targeting overnight visitors, Visit Laguna Beach marketing efforts help generate transient occupancy and sales tax revenues as well as new money spent on local goods and services.