What is Guest Focus? A simple, step-by-step coaching programme to create, market and sell unforgettable experiences. What is the Be a Better Guide Project? Simply put, we help tour guides all over the world create, sell and market their experiences - plus provide coaching on delivering extraordinary service. The Be a Better Guide Project brings the world's top tour leaders and tourism businesses together to learn from one another, share best practices, and build an online community. What is the Be a Better Guide Academy? Through our online academy, we offer premium online training programs for tour businesses, teams and individual guides. In these paid programs, we offer complete, step-by-step systems to lead extraordinary tours and share in-depth instruction on delivering world-class customer service. We offer instruction on almost every aspect of running a successful and sustainable tour business and share tactics used by the world’s most successful tour and activity operators. We truly believe that anyone, anywhere can lead unforgettable tours with the right guidance and inspiration!