Born and bred in Saudi Arabia, Aseel Culinary Group develops inventive and niche restaurant and dining concepts primarily in the GCC region. Targeting the middle to high-end consumer, these retail and F&B concepts provide customers with a unique tailor-made experience crafted by some of the leading hospitality management professionals worldwide. Led by CEO Faisal Suleiman Al Rajhi, the company brings together operating expertise, significant business management experience, and vast hospitality knowledge to be able to bring trailblazing brands to emerging markets. With its first concept, Sum+Things, having opened in Riyadh in 2018, Aseel Culinary Group has since created and operated the Ithra Winter Garden by Sum+Things pop-up followed by Sum+Things Bujiari in November Aseel Garden, a brand-new concept in Riyadh’s Al Diriyah Quarter in late 2018, Aseel Garden, a brand-new concept in Riyadh’s Al-tawaan Quarter located in Nakheel mall opened in November 2021, also due to open in late 2022 Two franchise restaurants from London NAC & Halepi located in Raed quarter located Lysen Vally.