TraceTronic automates embedded software testing for the automotive industry. Software in vehicles is becoming the main factor for differentiation and the contributing factor for rising development complexity. The traditional V-Model and long development cycles that target a "big-bang integration" of all components shortly before completion is no longer a valid option. Tasks are now broken down into smaller segments, automated and continuously monitored. Errors and issues need to be caught early during the development process. Continuously changing requirements have to be addressed to release a competitive, safe vehicle to the public. Our solution is the Automotive DevOps Platform. Continuous testing, rapid feedback and high levels of automation with minimal manual intervention streamline the development process. Abstracted, easy to create test cases that will work with other tools and in all environments (MiL, SiL, HiL, ViL), automatic reporting to test management systems paired with a collaboration platform for distributed teams. Find out more: https://www.tracetronic.com/products/automotive-devops-platform/