WHO WE ARE Founded in 1996, Idea Workshop is a Minneapolis-based B2B marketing company focused on creating engagement solutions to increase sales and distribution for our clients' brands throughout their channels of distribution. OUR EXPERIENCE AND STRENGTHS Company principals have roots in retail department store and sporting goods specialty store management, merchandising and marketing, as well as wholesale management, merchandising and sourcing. We work with many of the nation's leading apparel brands and food brands creating strategies and promotions to grow their business while ensuring brand integrity. OUR FOCUS We believe in BRANDS. Brands create a feeling, a confidence and a connection with customers. A great brand involves great product along with a clear, consistent message. We PROTECT that message and create ways to ENGAGE the corporate customer to connect with the brand. With 20 years of experience in bringing brands into the channel, we understand how to maximize sales opportunities and provide our clients with sustainable business models.