Common Practice is a healthcare innovation company that focuses on one of the most pervasive problems in healthcare today: the avoided conversations about serious illness and death. The company, founded in 2005 as The Action Mill, is owned by its three founders. Organizations can utilize a variety of Common Practice components to accelerate culture change in their communities. The cornerstone product of Common Practice is the game My Gift of Grace which helps people start and continue to have deeply moving and transformative conversations that support living and dying well. We offer groundbreaking quality communication trainings for healthcare professionals and others committed to improving the ways in which we provide care for people and their families and communities. We also work with our clients to design powerful public engagement initiatives that build trust and increase connections across boundaries and divisions.