'LLERO [pronounced: yeh-ro] is the digital lifestyle and news platform for Latino men. 'LLERO understands the challenges of balancing two worlds, the drive for professional and personal growth, and the need to have it all at your fingertips. So whether you’re interested in the latest way to up your bench press, news and issues effecting your home patria, the best way to ask her out, or tips on how to get that promotion, 'LLERO is where you’ll find it. 'LLERO provides useful, culturally relevant content to read, watch, comment and share with friends on your phone, tablet, laptop or desktop. 'LLERO always looks to the pro’s — entertainers, athletes, businessmen, even the girl next door — but also the community for all to share their expertise and experience. Our contributor’s work has appeared in places like AskMen.com, ESPN Magazine, Latina.com, Essence, Huffington Post, Men’s Health and Fast Company to name a few. So what does “'LLERO” mean exactly? In Spanish the word “caballero” means “gentleman”. Caballero, often used by an older generation, felt a bit too stuffy by today’s standards. 'LLERO felt like more of a natural fit for this audience — today’s men becoming tomorrow’s gentlemen.