Founded by London based entrepreneur, Jalila Elmastouki, Stories from Arabia was established by a love of fashion and design with an aspiration in reviving the craftsmanship of the traditional embroideries from the Middle East and North Africa merged with a western touch. Elmastouki’s aim is to highlight and promote the remarkable work of designers from around the Arab world with bespoke and handmade editions that re-work some of the old designs into contemporary pieces.