Visit Franklin, formally The Williamson County Convention & Visitors Bureau (WCCVB), is the official destination marketing organization for Williamson County, Tennessee, including all of its incorporated cities: Brentwood, Fairview, Franklin, Nolensville, Thompson's Station, and Spring Hill. The WCCVB is responsible for developing and implementing an effective program of marketing, sales, promotion, and new market development designed to attract visitors to Williamson County. To this end the WCCVB focuses its efforts on four major target markets: leisure travel, meetings/conferences/conventions, group tours, and sports marketing. Efforts to impact each of these market segments include advertising, direct sales, trade show and marketplace attendance, publications, familiarization tours/site inspections, and new product development.