We Back Companies That Are Freakishly Awesome At Something. Uncommon Denominator is an early stage venture capital firm. We invest in consumer brands that hit a psychological nerve, software companies that help other businesses make more money or spend less of it, and occasionally in frontier technologies. The common denominator across them is an unusual skill-spike in one key area of the business. We aren’t simply looking to check the boxes on strong management, product-market fit and a solid sales strategy.