For 30 years, we’ve relied on cookies and cross-domain scripts to move marketing data around online. Technology changes, legal policies, and user preferences are destabilizing this system. These changes already knocked $200b off Facebook’s market cap, and Lotame and Business Insider predict they'll wipe almost $16 billion in revenue from companies like YouTube, Snap, and Twitter. This is a Chicxulub moment for digital marketing. The organisms that thrived in the previous ecosystem will not in the new one. Confection is a marketing enablement tool for businesses who want to take control of pageviews, acquisition intel, and other atomic-level digital marketing data. By gaining data independence, our customers routinely feed 20-30x more attribution data and 30-40% more session intelligence to critical endpoints like CRMs, analytics tools, and ad campaigns. With decades of martech experience, our team knew how destabilizing these changes were going to be. In February 2020, we got to work building an innovative architecture that collects, stores, and distributes data in a way that's unaffected by disruptions involving cookies, cross-domain scripts, and device IDs. It's also compliant with global privacy laws so it’s good for people too.