Sales Experience - the battleground for building trust and closing deals. For several years now, brand loyalty has been driven by experience versus product or price. And, in a world of overwhelming abundance, customers most often have the power to select or ignore salespeople based on their experience. How is your company responding? Are you taking the sales experience to heart by having a strategic, customer-centric journey with a seamless experience? Keeping pace with rapidly changing expectations is essential to the success of your business, and it pays dividends to heed Albert Einstein's words, "The problems that exist in the world today cannot be solved by the level of thinking that created them." Rather than expanding upon these concepts, this book's mission is to provoke thought by providing questions for you and your team to grapple with. If you don't already know, most of this book will be blank because there are no legitimate reasons not to focus on the sales experience. We invite you to use this resource not only as a conversation starter but also as a functional notebook. And we’d love to hear from you about the conversations and reactions this book ignites.